Below I have analysed four different film posters from the huge hit film, Twilight. The twilight saga has produced a selection of on going films adapted from Stephenie Meyer's novels. The paranormal romance was originally optioned by Paramount Pictures MTV Films in 2004, however they were unsucessful in their screenplay as it was argued that they was substantially different from what was originally wanted. It was when Summit Entertainment reinvented a studio in 2007 that the development began. Paramount then gave the rights to produce to Summit and has been a huge success since then. Being a predominatley Hollywood produced movie, the conventions used on the film poster are evidently similar to other Hollywood films.
Following this, I have analysed British Film Posters in the same way in order to realise if there are any set conventions that they all withold. British Film Posters are considerably set out in comparison to Hollywood. However, they remain highly edited and with a large budget to fund this. They also feature well known actors which can instantly target an audience.
With a significantly smaller budget, short films often struggle to produce an expensive film poster to be advertised on billboards and bustops. Therefore, they find alternative means to promote their film such as the use of the internet and the emergance of post cards. Post cards are used to directly distribute to the public and can be easily passed around in order to gain an audience; making it easier for short film producers to promote their film.
Below I have inserted a Postcard to show as an example of how useful they are for short films:
After realising the benefits a short film producer can gain out of creating a post card, and their inability to create a successful poster campaign without a large financial backing, I have decided to produce a post card for our short film, 'Dumped'. Below is the drafts of my design ideas.
Capital letters on "Twilight Saga"
ReplyDeleteSpelling "unsuccessful"
Grammar "they was"
What do you mean by "reinvented a studio"? The way you have written about it sounds odd. I think you have misinterpreted your research, have another go.
In your analysis of the Twilight posters:
1. You need to use the terms USP (Unique Selling Point), Top Billing.
2. Spelling of "dimension"
3. When you talk about the title being in the bottom third of the desing you are pointing at the only poster that doesn't have the title in the bottom third, more the bottom half, re-align your lines and you'll be fine.
While I understand why you have selected all the posters to show the different posters for the saga i'm a little concerned about the first two because it looks from an untrained eye that they are both from the first film and are very different in style, are you sure they are for the same country audience? The one on the left looks like it might be design for another country or perhaps an earlier draft,.. so its a little confusing.
4.Apart from the dark tones what other codes conote the genre of the film?
What do you mean by this: "British Film posters are considerably set out in comparison to Hollywood."???
Hum, when you talk about the fonts used vary,... this is because you are looking at different films and the font chosen relates to the film and its genre. Take care to show accuracy in your analysis.
You need to mention the different uses of the backs of the postcard in directly marketing your film.
It would be good to analysis a second postcard so that you can point out that your comments are conventional rather than just for Divine.
It would be good to have clarity in the similarities and differences between posters and postcards, if you could round it up in a paragraph or table.
Well done, keep up the good work. Just add in your designs.